Honda Civic Type R SPA Event
The goal was to achieve high levels of social media and European press coverage for both Honda's consumer and motorsports business.
The ‘Type R - Spar’ weekend culminated in over 800 Honda special guests from across Europe, 200 Honda Civic Type R cars with owners from over twelve countries. This was topped off with the biggest parade laps the Spa racetrack has ever seen.
On the weekend of the event the social media content and hash tags reached an audience of over six million with a direct involvement of Honda fans and customers..
The Civic Type R event proved to be one of the most successful European Honda customer events to launch a concept car. The new Honda Civic Type R proved to be a resounding design success and the event helped create awareness of the future conceptual plans of the company.